BORISOVA, Lalka; RASHKOVA, Gergana. RATIONAL CONSUMER BEHAVIOR WHEN PURCHASING. KNOWLEDGE - International Journal , [S. l.], v. 64, n. 1, p. 95–100, 2024. Disponível em: https://ojs.ikm.mk/index.php/kij/article/view/6784. Acesso em: 21 jul. 2026.