SPASOVA, Lyubomira. ADVERTISING REACTANCE IN THE DIGITAL ERA: FACTORS AND STRATEGIES FOR MITIGATION. KNOWLEDGE - International Journal , [S. l.], v. 72, n. 1, p. 53–58, 2025. Disponível em: https://ojs.ikm.mk/index.php/kij/article/view/7756. Acesso em: 12 may. 2026.