SPASOVA, Lyubomira. COGNITIVE LOAD AND ATTENTION IN MULTIMEDIA ADVERTISING - OPTIMIZING VISUAL AND VERBAL COMPONENTS. KNOWLEDGE - International Journal , [S. l.], v. 72, n. 1, p. 65–69, 2025. Disponível em: https://ojs.ikm.mk/index.php/kij/article/view/7757. Acesso em: 25 may. 2026.