GOLUBOVSKI, Goran; KANTARDJIEVA, Marina. ASYMMETRIC VALUE EXCHANGE IN RELATIONSHIP MARKETING: A CONCEPTUAL FRAMEWORK FOR SOCIAL ENTERPRISES. KNOWLEDGE - International Journal , [S. l.], v. 78, n. 1, p. 75–80, 2026. Disponível em: https://ojs.ikm.mk/index.php/kij/article/view/8571. Acesso em: 8 oct. 2026.