Iglikova, Radostina. “BRAND IDEOLOGY AND THE CREATION OF ‘BRAND CULTURE’ - THE USE OF THE ESTABLISHED EQUIVALENT TECHNIQUE IN THE BULGARIAN LOCALIZATION OF ANIMATED FEATURE FILM TITLES”. KNOWLEDGE - International Journal , vol. 77, no. 5, Aug. 2026, pp. 573-7, https://ojs.ikm.mk/index.php/kij/article/view/8516.