THE INFLUENCE OF E-BUSINESS MODELS ON THE DEVELOPMENT OF INNOVATIVE MODELS
Keywords:
business models, digital economy, crowdsourcing, cloud computingAbstract
It can be said to a large extent that e-business has a great influence on the development of business and
innovative models, which are often completely based on the Internet and are mainly presented as a business
platform. Current business models primarily focus on the customer, then customers are actively involved in product
development and content creation. So today, users can design shoes to their liking or their own note of perfume over
the Internet. Client networking has led to the emergence of crowdsourcing, which mainly allows a large number of
end users to participate, for example, in designing a new car model, composing music or arranging a local park.
Changes are also happening in the banking sector. It is becoming more and more common for large
telecommunications companies to buy banks and then create innovative mobile banking services. In a few years, it
can be said that mobile phones will completely take over the function of wallets. They will store personal documents
where you can use them to pay with payment cards, then electronic cash or checks, and they will contain savings
banks, etc. Although numerous factors have contributed to the development of the modern economy, it is believed
that the impact of information and communication technologies is greater than the impact of the global economic
crisis, as well as changes in legislation and movements in the oil and currency markets and political events. A key
moment in the development of the digital economy occurred in the early 1990s after the commercialization of the
Internet. Then, new business opportunities appear, such as e-commerce in the global market, networking and
integration with business partners, new business models based on economies of scale, etc. E-business models mainly
involve integration, as well as creating communities at the level of different industries, as well as connecting
complex business processes. It is necessary to achieve a high degree of interoperability between companies.
Furthermore, there is an increase in the number of companies that do business over the Internet. The key features of
e-business today are: ubiquity, global reach, universal standards, information richness, interactivity, and
personalization. The next wave of development of the digital economy followed only in 2000. The political events in
the world at that time and the economic crisis encouraged companies to look for innovative business ideas. The basis
for innovation was the new information and communication technologies. Cloud computing technologies have
significantly reduced business costs, mobile technologies have enabled business anywhere and anytime, and social
networking has provided the opportunity for quick information and collective spending. Given the conditions in the
business environment, in order to gain a competitive advantage, it is not enough just to implement e-business
services. It is necessary to develop new, innovative business models, which will make the most of the possibilities of
applying modern technologies in business. Modern business models focus on the characteristics, needs, preferences
and ultimately expectations of all stakeholders.
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