KNOWING PSYCHOLOGY OF COLORS IN THE TERMS OF BUSINESS

Abstract

Today world is changing very fast and we need to be innovative in our business tendencies. Knowing basics of psychology as the study of the mind and behavior that scrutinize perception, attention, intelligence , comprehension, emotions, personality, subconscious and human relationships, we are able to improve our knowledge in the terms of business. Customers are usually people from different class, some of them may be rich, some of them are poor but also most of people are of middle class. We need to offer them our products as best as we may. Expanding our knowledge in the terms of using colors for marketing and advertising purposes spread our views from knowing different types of personality and behavior and trying to connect them to certain color patterns. Colors have great impact on every part of our lives, an understanding of color meanings in business, gives us the most powerful tool to get the best response to our ideas and our efforts to establish a successful business. People are different in personality amongst each other but majority look at visual appearances and only small number look at texture. We need to gain knowledge how to understand colors and certain psychological terms related to them so that we can give our real massage to our clients. Green is a color that represents money, freshness, nature, life growth and in politics this color is usually connected with environmentalists. In stores, departments with this color are often used as a place to relax, and in the past it has for a long time been a symbol of fertility. Many companies carefully choose the color for their logo that represents them and also the color for their brand, trying to transmit certain massage to their customers. Primary colors are red, blue and yellow and these colors make all the other colors. Secondary colors are purple, green and orange and we create them by using the primary ones. It is not necessary that we are educated as artists, knowing all color combinations but be aware of basic rules for crating colors can help us make powerful presentation of our products or advertize it in the most appropriate way. Marketing is a management process through which services and goods are moved from basic concepts to clients. Marketing consist of products’ development, determination of prices, selection of right ways to place goods to customers and final bur probably the most important aspect of 4P’s is to develop a good promotional strategy. The promotional strategy represents a two-way interaction that has been established between clients and a company and it is designed primarily to increase sales, often having the main goal to attract new customers. On the other side, advertising strategy has main purpose to sell a product. The objective of this study is to help us gain new knowledge how to make difference in knowing the basic colors and its meaning and how to apply that knowledge in your everyday business.