CARE DEVELOPMENT OF BANK PERSONNEL

Abstract

Adoption of service activities in a local system requires an increased commitment to facilitate the work and benefits of the business, especially in the banking system. The contemporary banking system is developed for the needs of the society where work activities take place, the basic functions of management in the banks are simple forms that undergo engagement of personnel in the achievement of the achieved aims and targets.
The first and biggest task of banks is to guide the efforts of all employees to meet customers’ requirements through constant care in providing quality of services. They should give priority to personal relationships based on trust, integrity, transparency and mutual respect. They should offer high quality products with adequate competencies and real services. All services offered to customers must be characterized by a high level of ethics and are safe.
Management requires work commitment, perseverance and the ability to make decisions and lead people and manage financial means. The bank management plan, in addition to a marketing plan and a financial plan, represents the basis for achieving quality work success. The management in every decision must take into account the efficient realization of works, to take care of the realization of activities. Managers need to create a vision for the future of the bank, follow the work and motivate, inspire and lead. To lead development means to develop strategies and place them in real time by developing and maintaining staff skills, to react flexibly to changes in the business environment.
The care in the economy implies any type of service that is provided by specialists or experts with an impact on the well-being of customers. The aim is to restore the citizens' lost trust in the service, to offer to them the deserved support through a banking system providing an universal coverage and in order to create the necessary conditions to professionals to offer quality serves.
Banks are determined to provide quality services, fast and at all times courtesy to all its customers, so they have created the Customer Care Unit in order to ensure an effective process of customer suggestions. The main goal of banks is satisfied customers deriving out of the staff care towards them. This principle guides all the other activities in banks which is applied in daily engagements. The key elements are transparency, high quality services and gaining customer loyalty in the long run.