SECURITY ASPECTS OF DIGITAL TRANSACTIONS E-COMMERCE AND MCOMMERCE IMPLEMENTATIONS

Abstract

Through the accelerated digitization in business, new models of digital transactions are becoming more
popular in the last few years. In electronic commerce, in addition to the standard models of B2B (business to
business) and B2C (business to customers), m-commerce is becoming increasingly popular, which is defined as
conducting e-commerce through wireless communication devices, smartphones and tablets. M-commerce is a new
and cutting-edge way of doing business in the world. M-commerce is carried out through mobile devices and
appropriate data transfer protocols. This way of doing business is on the rise in the world because the user is not
bound to place and time, the service is available anywhere at any time. The paper defines the differences between
typical models of e-commerce and m-commerce, in order to make a clear distinction between them. The growth of
m-commerce has been investigated in more detail through available statistics and other secondary sources, where
trends can also be determined in the next few years, where it is assumed to become one of the dominant patterns of
online transactions. The increase in transactions through digital channels also leads to new dangers and security
threats, which are amplified because they are new and less tested technologies that could have security flaws. The
paper explores the various security threats in e-commerce and m-commerce through analysis and synthesis, where it
is shown that there are six different aspects, including integrity, non-repudiation, authenticity, confidentiality,
privacy and availability. These aspects are analyzed in more detail through their special elements, as well as the
possible strategies for their management. Security, as a very important issue in e-commerce systems, should be
taken under the control of companies and government institutions. To this end, a well-managed technology-based
strategy should be implemented. A special focus is devoted to the risks and threats in e-commerce, as well as
defining the different types of cybercrime that characterize these digital transactions. Through the presentation of the
various security aspects of e-commerce and m-commerce, the paper contributes to a better understanding and
formation of strategies to deal with the security of transactions with the help of these digital technologies, as well as
more frequent changes and synchronization of legal regulations by the institutions in charge of the same ones. Trust
in these types of transactions is one of the key elements for their projected growth in the future, making the
perception of security vital in the online shopping decision.