MANAGEMENT SOLUTIONS FOR ADAPTING THE ACTIVITIES OF TOUR OPERATORS IN THE CONDITIONS OF A DYNAMICALLY CHANGING MARKET - THE THOMAS COOK CASE
Keywords:
tour operators, dynamic changes, management decisions, adaptability, electronic marketAbstract
The introduction of computer systems for management, advertising, distribution and communications are
contributing to the general changes in the tourism industry. On the one hand, their entry is related to the lowering of
the costs of offering and selling tourist products and services, and on the other hand, transactions between people
and organizations are carried out through them, regardless of the distance. The increased turnover of information
and communication technologies has a drastic impact on market processes and structures of demand and supply in
all tourism sectors.
More and more tourist services are offered on the so-called electronic market, and more and more destinations have
web pages, social network profiles, etc., from which the potential visitor could inform himself, plan, book and
purchase a particular Tourist service. Electronic commerce is based on the fusion of information and communication
technologies with business, marketing and sales, as the media used for communication and interaction is the global
network (Internet), corporate and local networks around the world.[7]
In general, e-commerce in tourism consists of business transactions that are implemented through
telecommunication systems - the Internet. And tourism is a classic example of how the electronic marketplace can
change the structure of an industry.
The purpose of this article is to examine the contemporary challenges in the activity of tourist operators in the
conditions of a turbulent market. For the purpose thus set, the following tasks have found their solution: the
characteristics of the electronic market have been examined, the main problems have been identified, and possible
solutions have been given.
In conclusion, the need for management solutions guaranteeing the adaptation of the activity of tour operators,
taking into account the dynamic changes of our time, is substantiated.
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https://www.clubz.bg/88226-zashto_umirat_gigantite_prichinite_za_falita_na_tomas_kuk, accessed on 07.11.2022
https://www.thomascook.com/about-us, 10.10.22
World Tourism and Travel Council (WTTC), 09.2022.
