INNOVATIVE MODELS AND VISUAL-COMMUNICATIVE STRATEGIES IN EDUCATIONAL TOURISM. VISUAL APPEAL AND ATTRACTIVENESS

Abstract

In the formation and construction of innovative models and visual-communicative strategies in educational tourism, visual appeal and attractiveness have a vital role and place in achieving practical results in the field of tourism and cultural heritage. The study aims to examine, analyse and summarize the existing global innovative practices and models in the management of tourism and educational activities, from the point of view of the effective and responsible use, creation and sharing of digital resources in the areas under consideration. Through specific examples from production and consumer practices in tourism, an attempt is made to prove the correlation between effective visual communication and visual narrative (indicative, descriptive, preservational, etc.), which in turn prioritize the arguments in the pragmatic process in building mental, sensory, visual and aesthetic perceptions aimed at the observation, orientation and presentation skills of the user. Examining the problems and prospects of educational tourism in the context of the visual appeal and attractiveness of tourist objects, cultural, historical and natural landmarks and the tourist destination as a whole, the paper advocates the thesis of the power and importance of the visual narrative and visual perception from the point of view of comprehension and understanding models, forms and objects, based on their temporal and spatial and temporal positioning. On this basis, the understanding of the pleasure of the tourist experience is outlined as something that values efforts, desires and needs, increases the quality of life, and enhances the feeling of satisfaction in the consumer.
This paper presents results of research project entitled “Research of opportunities for the implementation and development of educational tourism in Bulgaria: Cultural heritage in support of formal education”, won in 2023 Competition for financial support of basic research projects, organized by the Bulgarian National Science Fund, part of the Ministry of Education and Science of the Republic of Bulgaria, Contract No. KP-06-N75/17 from 15.12.2023, led by Chief Assist. Sonya Spasova, PhD.