MANAGING FOREIGN TOURISTS’ SATISFACTION WITH LOCAL GASTRONOMY IN SERBIA
Keywords:
gastronomic tourism, tourist satisfaction, agritourism, local gastronomy, SerbiaAbstract
This study analyzes the satisfaction of foreign tourists with the gastronomic offerings in agritourism households in Serbia and identifies key factors shaping their perception, including food authenticity, ingredient quality, presentation, and service, as well as challenges such as language barriers. Data were collected through semi-structured interviews with foreign tourists who stayed in agritourism households in rural regions of Serbia. The results show that most respondents express a high level of satisfaction with the gastronomic experience but also highlight the need to improve the diversity of the offer and the speed of service. Analysis of respondents' answers emphasizes that food authenticity and ingredient quality are the most important factors influencing overall satisfaction. Additionally, the study shows that meeting tourists' expectations significantly impacts their willingness to recommend this type of experience to others. Findings suggest the need for a strategic enhancement of the gastronomic offer in Serbian agritourism, focusing on preserving authenticity, improving service quality, and overcoming language barriers. It is recommended to increase the availability of information in foreign languages, educate staff, and improve marketing strategies to enhance Serbia’s recognition as a gastronomic destination.
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