ACADEMIC WRITING IN THE DIGITAL ERA: FROM CLASSICAL RHETORIC TO ARTIFICIAL INTELLIGENCE

Abstract

The paper examines the place of academic writing in the digital age, that is, the connection of the classical rhetorical tradition with contemporary technological challenges. Academic writing is not a technical process, but a process of clear expression of thoughts, ideas, proper arrangement of arguments, research of sources of information, as well as the correct use of vocabulary. For these reasons, certain positions of Quintilian, Cicero, and Augustine Aurelius are highlighted and analyzed. Quintilian's ideas about the gradual shaping of thought, words, language, and personality, especially through learning, practice, and discipline, have significant application in academic writing. Cicero emphasizes with special attention the order and arrangement of facts and arguments, as well as the significance of the introduction. Understanding the role of the introduction can be brought into relation with its role in contemporary academic writing. The introduction is a mandatory and initial part of any scientific work, including texts prepared for academic purposes, such as essays, seminar papers, diploma papers, master's theses and doctoral dissertations. Its main function is to introduce the reader to the problem being addressed, to indicate the content and purpose of the work and to stimulate interest in further reading. Augustine Aurelius, through the dialogical debate with his son Adeodate, develops the debate about speech, i.e. the relationship between the word, the sign and the understanding that leads to thought. Augustine Aurelius draws a sharp line between knowledge and the sign, emphasizes the role of the teacher and words in the learning process. Academic writing in the digital age should be considered through changes in the conditions of access, processing and use of scientific information. The paper focuses on academic writing in the age of digitalization, particularly by highlighting issues of scientific information, information literacy, citation, academic integrity, and the use of artificial intelligence. Academic writing in the age of digitalization should be understood as a blend of classical rhetorical principles and contemporary digital competencies. Clarity, order, argument, understanding, and academic honesty remain the foundation of any quality text. Digital tools can be a useful support, but they must not replace the intellectual work of the author, they must not replace authorial responsibility, critical thinking, checking sources, and personal academic contribution.