TRADEMARK APPLICATION AND PROTECTION PROCEDURE IN THE USA AND THE EU
Keywords:
Registration and protection of trademark protection in the US and the EUAbstract
The subject of this paper will be the analysis of what a trademark is, the basis of the reasons and what reasons for refusal exist, how they can be overcome and will briefly pay attention to the absolute reasons for acceptance or refusal in the practice of the European Union and the USA. Specifically, the paper will address the differences in the manner of trademark registration in the USA and the European Union in relation to the levels of registration, the laws for trademark registration in the USA and the EU, the differences in the registration process and commercial use, the difference in the typology of trademarks and the protection of the trademark in relation to similar trademarks. In principle, there is not much difference in the regulations of the US and the EU, but in practice it is necessary to take into account some specific differences that exist in the regulations in order to understand how to proceed in specific cases. This is certainly important for companies from the Republic of North Macedonia that want to register a company or already have business cooperation that requires respect for the right to trademark protection with institutions or companies from the US and the EU.
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