THE ROLE OF VISUAL CULTURE IN EDUCATIONAL TOURISM IN THE CONTEXT OF CONSERVATION AND SUSTAINABLE DEVELOPMENT OF CULTURAL HERITAGE

Abstract

The research aims to study and analyze the role of visual culture in the field of scientific knowledge and practical training in tourism and cultural heritage, from the point of view of the formation of socio-cultural competence and behavioral adaptability. Outlining the problems and prospects for educational tourism and cultural heritage, an attempt is made to derive the thesis that the flows of visual images and signs dominating the modern cultural situation are the basis of the processes of formation and construction of mental visual perceptions. They bring to the fore the power of images in public and cultural life, outline the density of visual narrative and participate in the creation of a new visual world. Other essential aspects on which the research focuses are the scope of the visual way of presenting the objects and subjects of cultural heritage protection, the processes of impact on users, public and audiences, as well as the problems related to visual discursive digital-media presentations and representations. Against this background is advocated the idea of the formation of new aesthetic needs and the delineation of the symbolic and performative dimensions of postmodern visual culture.